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DA Direkt

Unlocking customer data potential through structured analysis and automation.

Project Details

An auticon technologist helped DA Direkt unlock the full potential of their customer data through structured analysis and automation.

Country:Germany
Industry:Insurance Services
Engagement:Big Data | CRM Optimisation | Data Analysis | Data Mining | Data Services

About

DA Direkt is a digital-first insurer and part of the Zurich Insurance Group, offering vehicle, pet, property, and personal insurance products to over 600,000 customers.

The Challenge

The business needed deeper insight into customer data tables but lacked time for optimisation. The team sought support for system-wide data cleansing and structuring to improve CRM and analytics outcomes.

The Solution

The auticon technologist audited existing data fields, optimised UniKeys, simplified calculations, and improved dashboard reporting—working collaboratively through daily alignment with the client team.

The Benefits

  • Enhanced data structure and quality
  • Improved modelling and performance
  • Clearer insights from dashboards and CRM

The Highlights

  • Built data visualisations and automations
  • Applied creative thinking to resolve inefficiencies
  • Strengthened daily communication practices

Social Impact

Delivered exceptional results through neurodivergent perspectives and helped the team adopt more inclusive work styles.

Tobias took our data under the microscope and helped us clean it. His structured work improved performance – and I’d absolutely recommend auticon.

Dr. Ute Schulze
Head of Data & Analytics, DA Direkt
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