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Deichmann

Standardising QA across European shops with a detailed, unbiased testing approach.

Project Details

Deichmann standardised QA across European shops through auticon’s detailed, unbiased testing approach.

Country:Germany
Industry:Retail & Ecommerce
Engagement:Documentation | E-Commerce Testing Standards | QA & Testing

About

Deichmann is Europe’s largest shoe retailer with over 4,300 stores across 31 countries and a strong focus on corporate responsibility.

The Challenge

Rapid e-commerce growth created inconsistent QA approaches and missed issues in automated testing.

The Solution

An auticon technologist created rigorous manual and automated testing protocols and developed test standards across all regional shops.

The Benefits

  • Consistent QA across markets
  • Higher confidence in releases
  • Detailed issue reporting and traceability

The Highlights

  • Applied exploratory testing
  • Flagged gaps in automated testing
  • Helped evolve Deichmann’s quality culture

Social Impact

Provided a living example of how neurodivergent attention to detail can raise product and process quality.

“

His accuracy and high standards were gold – exactly the impact we needed.

Dr. Thomas Seeger
Deichmann

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