MSD

Streamlining event compliance and improving system acceptance.

Project Details

MSD streamlined event compliance and improved system acceptance through auticon-led process enhancements.

Country:Germany
Industry:Healthcare & Pharmaceuticals
Engagement:Compliance & Governance | Event Management | Process Optimisation

About

MSD is one of the world’s largest pharmaceutical companies, operating globally under the name Merck & Co. in the US and MSD elsewhere.

The Challenge

A new CRM-integrated event system struggled with usability and compliance adherence, resulting in bottlenecks and user resistance.

The Solution

An auticon technologist analysed and restructured compliance flows, built new documentation standards, and created a user-driven feedback loop.

The Benefits

  • Enhanced process quality
  • Increased user adoption
  • Reduced compliance risk

The Highlights

  • Delivered a process now used as company standard
  • Built empathy and understanding across teams
  • Supported bot-based automation post-project

Social Impact

Showcased how autistic strengths in logic and accuracy enhance compliance and stakeholder trust.

The auticon technologist integrated quickly and helped shape a process that became our new standard.

Kerstin Schwarz
MSD
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